ABOUT THE FOUNDER

Carmelina Montelongo is a visionary business designer and financial strategist devoted to the global Wellness industry. Passionate about wellness and numbers in equal measure, she brings soul to strategy— merging inspirational vision with financial discipline to create wellness brands that breathe magic while delivering lasting ROI.

 

After nine years as a Financial Controller at Nestlé Mexico and Nestlé Switzerland, Carmelina chose to follow her true calling. She moved to the Yucatán Peninsula, where nature, ancestral wisdom, and local storytelling inspired her to found Sisi Studio, a consulting firm dedicated to designing transformative business models for the Wellness industry.

 

In 2016, she led the opening of Chablé Yucatán, the first spa and wellness destination of Chablé Hotels, an achievement that became a life-changing experience. The project not only redefined her professional path but also deepened her understanding of wellness as a journey of transformation, presence, and authenticity. She later created and taught the Spa & Wellness Financial Management Course at UC Irvine, California, shaping a new generation of professionals to bring business intelligence into the world of wellbeing. 

 

Carmelina loves swimming in the cenotes of Yucatán, where water becomes a ceremony of renewal. A natural host, she delights in welcoming friends and family, nurturing them with good food and heartfelt connection. She treasures listening to local stories, finding wisdom and richness in every voice of the land.