Services
Design
Design is the art of transforming vision into structure. We build the foundations of wellness brands through a process that unites concept, space, and finance.
Our Conceptual Design defines the brand’s essence and narrative.
Our Spatial Design translates ideas into functional, inspiring spaces.
Our Financial Design ensures every project is grounded in profitability and long-term sustainability.
Conceptual Design
• Brand positioning and creative concept development
• Definition of wellness pillars and core philosophy
• Creation of the brand narrative and conceptual inspiration behind the space
Spatial Design
• Area program planning and spatial layout guidance
• Technical specifications manual for architecture and interiors
• Advisory on millwork design and workshop drawings
Financial Design
• Definition of initial investment and CAPEX framework
• Five-year financial plan: valuation, performance, and ROI analysis
• Procurement manual and purchasing recommendations
Wellness Programming Design
We create wellness experiences that blend creativity, strategy, and emotion. Our work transforms concepts into living programs; crafted to inspire, connect, and perform.
We design Signature Menus that tell a story, from defining rituals and writing protocols to crafting narratives and pricing strategies, each service is conceived with purpose and precision.
Through Wellness Programming, we curate sensory journeys that guide guests emotionally and energetically, designing signature experiences, seasonal offerings, and annual thematic calendars aligned with each brand’s essence.
We also develop Communication & Promotion Content, ensuring every brand expresses its voice authentically through storytelling, marketing, and social media presence.
Every project we design turns wellness into an art form; a balance between soul and strategy, where inspiration meets performance.
Signature Menu Design
• Creation of a map of signature rituals and treatments
• Development of the Protocol and Recipe Manual for all services
• Detailed service menu including name, duration, description, intention, benefits, and contraindications
• Storytelling development for each ritual and treatment
• Pricing strategy and recommendations
Wellness Programming Design
• Creation of the Sensory Narrative Map and Emotional Journey
• Design and curation of signature wellness experiences
• Development of comprehensive wellness programs and a thematic annual calendar
Communication & Promotion Content Design
• Creation of communication and promotional content aligned with the brand narrative
• Training materials for Digital Marketing and Public Relations teams
• Development of value-driven storytelling and social media content
We also provide Executive and Operational Financial Training to ensure that wellness operations are not only inspiring, but also profitable and performance-driven. Our training focuses on financial literacy, revenue optimization, cost management, and KPI alignment to support strong operational outcomes.
We train:
• Spa Directors and Managers to lead with financial clarity and operational efficiency.
• Financial Controllers and Supervisors to develop accurate forecasting, budgeting, and performance monitoring.
• Wellness Coordinators and Guest Experience Teams to understand the value drivers behind programming and service execution.
• Owners and Leadership Teams to integrate wellness as a stand-alone, revenue-generating business unit, not an amenity.
Our goal is to empower teams to make informed decisions, elevate guest experience, and achieve sustainable financial results.